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Hum Europe is a British Pakistani Entertainment channel. It launched on 10 March 2014 FTA on BskyB. In December 2014 it was launched on Virgin Media. It became very popular in a short span of time and is currently the Number one Pakistani Entertainment Channel in the UK and often beats Indian rivals with shows like Digest Writer and Sadqay Tumhare. Soon after launching, in July 2014 the channel became the first Pakistani Entertainment channel to sign up to BARB. Ratings proved to be very high, as programs like Aahista Aahista and Zindagi Gulzar Hai reaching new heights of ratings over 100,000 GRP'S beating out Indian channels like Star Plus and Zee TV. In August 2014 the channel was moved from Sky 859 to Sky 844. Later in the year the channel Launched on Virgin Media. In February 2015 Alvida led the ratings making it the highest rated launch on the channel, however the series saw a drop from an average of 100,000 to 50,000. Digest Writer is currently the most popular program on the channel, however now that the series has ended, blockbuster hit Humsafar and Sadqay Tumhare are leading the ratings. The channel's daily 9pm slot is dedicated to former Pakistani shows and original programming is aired at 10pm. Still newly launched the channel launched the 9pm slot for former shows and began this with strong shows like Dil e Muztar and Zindagi Gulzar Hai. Also, in the 9pm slots at the beginning of the new year the two shows ended, so Humsafar(Saturday and Sunday) and Badi Aapa(Monday to Thursday]]. Despite the fact Humsafar had already aired in Europe it was very popular, however Badi Aapa regularly got 90,000-100,000 viewers on an average days. The series was later replaced by Parsa. After Parsa ended the channel aired Shehr-e-Zaat which was very popular in its first week. The channel does not air the channels gameshow Jeet Ka Dum due to the 9pm slot being used. Susraal ke rang Anokhay airs Friday at 9pm. Prior to the channels launch, British Indian channel Rishtey began to air Humsafar which beat out all Indian Content. Zee TV later launched a Pakistani entertainment channel in India called Zindagi which mostly airs Hum TV shows. It is expected to be launched in Europe as part of Zee TV's 20th annivesery Celebrations in Europe.Hum TV will become one of the first Pakistani entertainment channels in the UK to sign up to audience measuring body, BARB. HUM EUROPE popular Pakistani TV channel free-to-air channel, which launched in the UK in March, will become BARB rated on Monday 14 July 2014. Since its inception in the UK, Hum TV has fast become a popular choice amongst Asians with its unique line-up of Urdu fictions and magazine shows. It will be interesting to see how the channel performs in the UK Asian TV ratings. Sajeer Abbas from Evolution, who handles Hum TV in the UK, said “We are looking forward and excited to be launching on BARB. We would love to work with mainstream (National) advertisers and have high expectations.” No doubt this will prompt the likes of ARY Digital and Geo TV to eventually follow in the footsteps of Hum TV by becoming BARB registered. Prime TV became the first Pakistani entertainment channel to sign up to BARB in 2007 but subsequently came off due to high costs involved. Hum Europe’s airtime sales and distribution will be handled by Evolution, a company, which is outsourced by Hum TV worldwide. Evolution itself is an advertising agency which started its operations in Pakistan and is now in USA and UAE too. Its one of the biggest advertising agencies in ethnic media Evolution has now officially begun trading in the UK, which will be led by Sajeer Abbas, similar to USA operations. Abbas can be contacted on 07927 718 417 for Hum Europe marketing and sales queries. Hum Europe is currently in talks with UK audience measuring body, BARB to get viewership officially measured. Previously shows from Hum TV like ‘Humsafar’, ‘Maat’, ‘Mera Naseeb’ and ‘Mere Qatil Mera Naseeb’ have brought in the biggest viewership during their telecasts on Rishtey UK. 'Diyar e dil' currently has an average of 70,000 views tuning in. ==Current programs== (詳細はウィキペディア（Wikipedia）』 ■ウィキペディアで「Hum Europe」の詳細全文を読む スポンサード リンク
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